Premium Generic Domain Name Superstore

Premium Generic Domain Name

In the business of internet marketing a generic domain names is the little unknown secret that SEO companies don't want you to know about. Pretty domain names are particularly good for branding purpose, but are proven to be costly from a CFO perspective when he considers the cost of paid advertising like Google AdWords and other forms of internet adverting for the duration of the company existence.

Premium generic domain name is often more valuable for having blinding strength to deliver free targeted niche organic search and type-in traffic. An example of a good "premium generic domain name" should be short, no more then 3 words at most, very memorable domain name, should contain words that are regularly searched on search engines, non typos, exact, and/or keywords that help the domain name gain a higher ranking on search engines. They may contain generic keywords, so the domain name has more than one meaning.

The power of a premium generic domain names is that even without paid advertising or marketing, they attract clients seeking services and products who simply rather typing in the generic name using the typical domain extension of .COM. This is known as Direct Navigation or Type-in Traffic. This strategy of buying generic domain names is practiced by most fortune 500 companies such as Disney who purchased movies.com or Books.com which is owned by Barnes & Noble are extremely easy for potential customers to remember and type into a browser address bar, increasing the probability that they become repeat customers or regular clients. In the case of Movies.com, Disney has built a stand-alone portal featuring branded content. More and more large brands are beginning to employ a more comprehensive domain strategy featuring a portfolio of thousands of domains, rather than just one or two. Barnes & Noble has chosen a different route and directs the free organic traffic to there front door step.